While Google AdWords is the top pay-per-click marketing resource out there at the moment, did you know that AdWords only captures about 50% of the market? Yes, that means if you are only using AdWords, you are leaving out 50% of potential customers and traffic!
Continue reading...11. December 2008
Pay-Per-Click or PPC is the fastest growing out of all segments of advertising including traditional as well as online media. With that in mind it is absolutely essential that you understand exactly which PPC advertising platform is best suited for your unique business needs or you may be left in the virtual dust.
Continue reading...21. June 2008
There is Google Adwords, and then there is Yahoo Search Marketing. How can you determine which is the right one for your business? In this article I will lay out some of the features of each one, and hopefully this will help you determine which suits your business best.
Continue reading...13. May 2008
As an online business owner, when you use Yahoo Search Marketing, your advertising dollars will work far more effectively and bring you more visitors who become paying customers.
Continue reading...15. December 2007
Targeted online advertising, like that offered by Yahoo Search Marketing, is a better choice than other forms of local advertising, because you reach people while they're looking for your products or services, and you pay only for results.
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17. March 2009
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