Google AdWords is an awesome way to drive traffic to your website and can provide you with a lot of leads and sales, but it cane be very expensive if you don’t know what your doing! That is why I want to show you exactly how to cut your AdWords costs in half and still make a massive profit!
Secret #1:
Get rid of all the keywords that are not making you money or giving you qualified leads! How do you do this? Simple – Start tracking your conversions and seeing which keywords are generating newsletter subscribers.
If you find that a certain keyword is not giving you newsletter subscribers, then delete that keyword from your system. Chances are if after a few hundred clicks that you have not gotten a sales you never will! So pull the trigger and delete the keyword.
I have used this strategy over and over to cut my costs by well over 50% in most markets that I run AdWords in!
Secret #2:
Stop running your ads on keywords that are not directly related to your market. For example, if your in the dog training market then don’t bid on keywords like “dog”. It is way to unqualified… You have no idea what that person is thinking about when they type that keyword in.
For all as you know they could be looking for a music group or something. Just because a keyword gets a lot of traffic does not mean it is going to make you a lot of money. It could very well cost you a lot.
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