While Google AdWords is the top pay-per-click marketing resource out there at the moment, did you know that AdWords only captures about 50% of the market? Yes, that means if you are only using AdWords, you are leaving out 50% of potential customers and traffic!
The next biggest pay-per-click search engine at the moment is Yahoo’s Search Marketing program. In some ways, it is different from Google’s program but it can be also massively profitable for you if you work it right.
Yahoo captures about 30% of the market share so that’s a good deal of traffic to leverage on. And combine that with this factor: most advertisers who advertise on AdWords completely ignore Yahoo Search Marketing altogether. Which means there is lesser competition and you can get more clicks for cheaper costs and hence more traffic and more bang for your buck!
Bidding on keywords on Yahoo is far more simpler than AdWords. Positions of ads are determined by the amount you bid. And you can also see what your competitors are bidding! Of course, this means you might end up in a price war. But fret not, it has been proven that it is actually to avoid the number one spot and be on 3rd or 4th placing because you’ll rack up less clicks from ‘impulsive’ clickers. Internet surfers who scroll down the ads to see all of them are usually much more targeted and responsive.
On Yahoo, it is also very easy to customize your ads for each keyword, so that makes them super targeted, getting you more traffic and more sales.
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