Pay-Per-Click or PPC is the fastest growing out of all segments of advertising including traditional as well as online media. With that in mind it is absolutely essential that you understand exactly which PPC advertising platform is best suited for your unique business needs or you may be left in the virtual dust.
Continue reading...Saturday, November 22, 2008
This is the complete Google Conversion University presentation by Stephanie Hsu.
Continue reading...Thursday, October 16, 2008
It wasn't a well-performing Google AdWords campaign that got a president elected in the 1990's, but it was the ability to focus in on what his competitor was not focusing on. And "It's the economy, stupid" is the mantra that swept Bill Clinton into office in 1992, while his opponent was centering on other issues.
Continue reading...Saturday, June 21, 2008
There is Google Adwords, and then there is Yahoo Search Marketing. How can you determine which is the right one for your business? In this article I will lay out some of the features of each one, and hopefully this will help you determine which suits your business best.
Continue reading...Sunday, November 11, 2007
One concern expressed by clients employing a service to handle their Google AdWords PPC advertising is the question of spreading campaigns too thinly. For companies and businesses dealing in multiple ventures, especially, are aware of their budgets and interested in maximizing pay per click ads to the best use, while at the same they want to be certain the money is spent wisely.
Continue reading...Tuesday, September 18, 2007
Google AdWords is an awesome way to drive traffic to your website and can provide you with a lot of leads and sales, but it cane be very expensive if you don't know what your doing! That is why I want to show you exactly how to cut your AdWords costs in half and still make a massive profit!
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Thursday, December 11, 2008
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