“I feel like I’m in a rut.” “I don’t know where to start.” “I’ve written about everything there is to write about.” If you can relate to these comments, you’re not alone. Many company marketers and copywriters suffer from writer’s block when it comes to PPC ads. Here are 25 great writing opportunities.

Ecommerce

1. Category Sales – Something like “all outdoor furniture 50% off until 1/31.”

2. Product Sales – Along the lines of “every monogrammed tote bag 25% off.”

3. Rebates – “$100 Rebate on Wireless Printers”

4. Coupons – Offer coupons for use on an immediate sale or use coupons as an incentive to get visitors to sign up for your mailing list.

5. Free Shipping – Always a winner online.

6. Holiday Sales – President’s Day, Valentine’s Day… heck, Groundhog Day can bring extra visitors to your site if you offer a sale.

7. Combos – Buy 1 of these and 1 of those and get a discount. A cordless drill and flashlight. A pair of shoes and handbag. Ice cream and cookies… it works for anything.

8. Buy One, Get One – Get one free, get one at half off, get credit toward a future purchase, etc.

9. New Products – Bring attention to new product additions by announcing them with PPC ads.

10. Seasonal Twists – “Women’s spring pants.” “Great summer markdowns.” “Your favorite fall fashions.”

Buying Stages

11. Need Recognition – “Time for a new lawnmower?” “Computer running slow?”

12. Information Search – “Search for __________.” “Scientific data on ________.”

13. Comparison / Evaluation – “Read reviews on plasma TVs.” “Compare flat screen TVs.”

14. Decision – “Buy netbooks at 30% off.” “Best-selling netbooks on sale.”

Proof of Performance

15. Statistics – “92% Felt Relief in 7 Days”

16. Case Studies – Offer case studies that focus on the results your clients experienced from using your services/products.

17. Research Results – “88% Recovered in 24 Hours.”

18. Proof of Performance – Highlight anything that shows clients/shoppers know you can back up what you claim. Customer-generated reviews, testimonials, analytics, etc.

Differentiation

19. Exclusive Products/Services – Anything you have that they don’t should be mentioned.

20. Rarely Found Products/Services – Anything you have that most others don’t should also be mentioned.

21. Specialties – Are you a marketing agency that specializes in email marketing? Say so!

Lead Generation

22. Size – “Largest agency in the U.S.” “More partners than any other firm.”

23. End Results – “Improve your ROI by 22%.”

24. Preferred Clients – “Small business CPA” or “Marketing for Major Corps.”

25. Freebie – A free white paper, consultation or case study for those who respond.

Advertising is and will always be the primary key factor of any business, it has been like that and will always be like that unless some other platforms and new mechanisms are invented or created and as we have mentioned in previous articles as technology advance into more subtle and finest ways to compile data and information new paradigms will arise, however no doubt writing advertising will always be the first step.

Google AdWords and its writing style is not an easy one to adopt because sometimes what could be ideal for some internet marketers could not be affordable for others so the main point here is creating synergies between these two realities if you want to achieve profits as soon as possible.

So back to writing, why do we have to write? Content and more content, quality content or not but content, without it there is nothing to look for over this business, this is not an understatement at all and it doesn’t matter how developed is technology.

The quality of the content thinking of Google AdWords is strictly related to the way we maximize defined and highly related and powerful words and here lies the problem for many companies and individuals, they cannot or do not know how to create effective and powerfully highly targeted attractive words to generate profits.

One of the first things to take into account when creating Google AdWords campaign is:

-Using keywords in your ads, related to Search Engine Optimization, taking your most important keywords when placing ads is a must especially in the title. Take as much time you have to look up words, there quite a lot of tools to do so. it is really advisable to spend quality time on searching and placing the right keywords you need based on your target and the product, service or idea you want to sell or promote.

-Taking into account the attributes of your site, base your campaign on accurate and appropriate content, do not waste time on writing what is not interesting. Remember: Plan, Action and Response are still the magic words when doing this, never underestimate the power of a good plan, when, how, where, how, who are also questions you should always and constantly be asking

-The target group in any marketing plan is crucial, who is your target? What is my right niche so far? These are questions you should know before starting to write. It would be a mere waste of time if you start writing about vegetarian products knowing that your niche consist on meat lover people. Use the right words for the right niche after that you will have targeted visitors and then profit

-AIDA it’s still the very old formulae for any advertising endeavor. By creating Attention with the right words you won’t be able to repeat them again and again, by doing this the clicks based on Interest will lead to Desire and that will lead to action, if you take care of this you will create leads. This process start when your potential customer look for your product over a search engine using the keywords related to your site

-Last and very important feedback of your plan is very important. Use any tool or scheme for you to follow them. Test your ads and gather information, create sustainability. Remember we are talking about investment here, your money should not be thrown away; therefore be careful with this last step.

Remember writing is an art, try to read all what comes to your gaze, educate your vision, try to go to places where you can read images, yes, objects and images can be read just like any text, even your dog or your house try to read it, this is a very good exercise to train your common sense when choosing right keywords for your niche, it does not have to be complicated so have fun, by doing so you will generate more traffic and sales.