There are not many AdWords secrets because there is no secret for success. AdWords is a premier Google tool that is considered as a highly successful internet advertising tool. If you want to run an AdWords campaign then the biggest AdWords secret is to understand the requirements and how you can successfully implement it.

There are 5 simple steps in the AdWords strategy include the product you want to advertise about, finding the right keywords, providing attractive and relevant ad copy, focusing on bidding strategies, and finally tracking and testing. Everyone knows that keyword research and use is no secret anymore, so let us talk about bidding strategies.

Considered to be an AdWords secret, bidding strategies is related to the budget allocated per click. There is a lot of flexibility offered by Google in cost per click and this is one of the reasons for its popularity apart from the fact that it can get you targeted customers.

If you have a small budget then you can keep your bids lower, something like 10-25 cents a click. The trick here is to bid on as many keywords as possible. Initially, it is advisable to stay away from the bidding wars or ranking war because once you campaign starts to work, you will automatically get drawn into the ranking war.

Here’s how you can calculate your ROI: 5 sales x $25 per 100 visitors. The main thing is to know what your visitor is worth because once you know that you will be able to identify what your maximum bid should be.

But is it strong enough to dethrone Googleâ„¢ AdWords as the king of on-line advertising?

It’s a loaded question. Answers definitely depend on an advertiser’s specific demographics, target audiences and PPC strategy. But based on reach, functionality and cost, it’s already clear, adCenter will be hard for any advertiser to ignore.

Since adCenter is new and still very much “in development,” to pass judgment would be premature. It already claims superiority over AdWords and Yahoo!® Search Marketing in targeting and analytics. Both of these features are a natural outgrowth of MSN’s potent database.

Targeting. Since MSN® stores accurate and detailed demographic information about its audience – obtained from subscriptions and registrations on its various Web sites – PPC advertisers can zero-in on highly qualified prospects. Targeting options are:

Geographic location;

Gender; and/or

Day part or day of the week.

Efficient targeting leads directly to more sales-per-ad-dollar spent. According to recent statistics, adCenter converts clicks to customers at a substantially higher rate than AdWords or Yahoo!®. Higher conversion rates stretch ad dollars because less money is wasted on click-throughs from unqualified traffic.

Analytics. Again, data sets adCenter apart. Because MSN® has so much of it, they can churn out reports and analysis to help advertisers evaluate and fine-tune PPC campaigns. Analytic tools include:

AdTracker, a system that measures ad effectiveness;

Conversion tracking;

Customizable campaign reports with a wide variety of sort options;

Invalid click identification; and

Ad, keyword, budget and Web site optimization.

These tools make it easy to achieve outstanding PPC results, in theory. Currently, feedback from advertisers and search marketers is mixed. Some complain that adCenter tools are counterintuitive, buggy and overly complex. For search engine marketing firms often managing hundreds of client campaigns, these drawbacks can make adCenter an inefficient and frustrating platform.

But Microsoft® hardly is standing still. In May, the company acquired DeepMatrix, a site-traffic measurement and analytics firm. When DeepMatrix is integrated fully by late 2007, Microsoft® expects better performance from existing reports and a host of new ones.

Time will tell whether Microsoft® can get ahead in the on-line advertising race. But whatever the outcome, the good news is advertisers can look forward to stronger PPC options and better return-on-investment in marketing.

Google AdWords is an awesome way to drive traffic to your website and can provide you with a lot of leads and sales, but it cane be very expensive if you don’t know what your doing! That is why I want to show you exactly how to cut your AdWords costs in half and still make a massive profit!

Secret #1:

Get rid of all the keywords that are not making you money or giving you qualified leads! How do you do this? Simple – Start tracking your conversions and seeing which keywords are generating newsletter subscribers.

If you find that a certain keyword is not giving you newsletter subscribers, then delete that keyword from your system. Chances are if after a few hundred clicks that you have not gotten a sales you never will! So pull the trigger and delete the keyword.

I have used this strategy over and over to cut my costs by well over 50% in most markets that I run AdWords in!

Secret #2:

Stop running your ads on keywords that are not directly related to your market. For example, if your in the dog training market then don’t bid on keywords like “dog”. It is way to unqualified… You have no idea what that person is thinking about when they type that keyword in.

For all as you know they could be looking for a music group or something. Just because a keyword gets a lot of traffic does not mean it is going to make you a lot of money. It could very well cost you a lot.