“I feel like I’m in a rut.” “I don’t know where to start.” “I’ve written about everything there is to write about.” If you can relate to these comments, you’re not alone. Many company marketers and copywriters suffer from writer’s block when it comes to PPC ads. Here are 25 great writing opportunities.

Ecommerce

1. Category Sales – Something like “all outdoor furniture 50% off until 1/31.”

2. Product Sales – Along the lines of “every monogrammed tote bag 25% off.”

3. Rebates – “$100 Rebate on Wireless Printers”

4. Coupons – Offer coupons for use on an immediate sale or use coupons as an incentive to get visitors to sign up for your mailing list.

5. Free Shipping – Always a winner online.

6. Holiday Sales – President’s Day, Valentine’s Day… heck, Groundhog Day can bring extra visitors to your site if you offer a sale.

7. Combos – Buy 1 of these and 1 of those and get a discount. A cordless drill and flashlight. A pair of shoes and handbag. Ice cream and cookies… it works for anything.

8. Buy One, Get One – Get one free, get one at half off, get credit toward a future purchase, etc.

9. New Products – Bring attention to new product additions by announcing them with PPC ads.

10. Seasonal Twists – “Women’s spring pants.” “Great summer markdowns.” “Your favorite fall fashions.”

Buying Stages

11. Need Recognition – “Time for a new lawnmower?” “Computer running slow?”

12. Information Search – “Search for __________.” “Scientific data on ________.”

13. Comparison / Evaluation – “Read reviews on plasma TVs.” “Compare flat screen TVs.”

14. Decision – “Buy netbooks at 30% off.” “Best-selling netbooks on sale.”

Proof of Performance

15. Statistics – “92% Felt Relief in 7 Days”

16. Case Studies – Offer case studies that focus on the results your clients experienced from using your services/products.

17. Research Results – “88% Recovered in 24 Hours.”

18. Proof of Performance – Highlight anything that shows clients/shoppers know you can back up what you claim. Customer-generated reviews, testimonials, analytics, etc.

Differentiation

19. Exclusive Products/Services – Anything you have that they don’t should be mentioned.

20. Rarely Found Products/Services – Anything you have that most others don’t should also be mentioned.

21. Specialties – Are you a marketing agency that specializes in email marketing? Say so!

Lead Generation

22. Size – “Largest agency in the U.S.” “More partners than any other firm.”

23. End Results – “Improve your ROI by 22%.”

24. Preferred Clients – “Small business CPA” or “Marketing for Major Corps.”

25. Freebie – A free white paper, consultation or case study for those who respond.

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.

PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry.  These networks have a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have to select at least ten “very specific” keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad’s promise – but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.

Microsoft’s adCenter is a new low cost pay-per-click method to get new customers to your website. Doing an adCenter campaign will allow your website to be found under the “sponsored site” section in MSN’s search engine. This means that when a customer does a search for a specific keyword your site will come up. The good news is that no matter what your business sells, your website will gain maximum exposure to new clients. However, after you decide to use an MSN adCenter campaign there are a few tips to remember to assure your success.

One of the most important parts of any adCenter or pay-per-click campaign is targeting your customer. It can be very easy, especially when first starting your campaign to lose sight of who and what your customer is searching for. Remember, that with any pay-per-click advertisement, the customers are directly searching for your business. This means that you must understand what keywords and phrases they are using to find you. Once you have figured out the best keywords to use, you can successfully begin your adCenter campaign.

3. Analyze Results

After starting your advertisements, do not forget to routinely check up on how your adCenter campaign is doing. Doing so is very easy because adCenter breaks down daily results of exactly how many customers are clicking on your ad and at the same time tell you how effective your keywords are working. Many companies forget to analyze these results and effectively waste time and money on a campaign that is not getting optimum results.

Using adCenter to increase traffic to your website can be a very easy and effective advertising vehicle. However, do not take it light heartedly, and make sure to plan your campaign ahead of time. Without the proper planning, your adCenter campaign will not obtain the results that you are looking for.